This book is about how to make profitable offers. Specifically, how to reliably turn advertising dollars into (enormous) profits using a combination … - Alex Hormozi

We want to make an offer that’s so different that you can skip the awkward explanation of why your product is different from everyone elses (which, if they have to ask, then they are probably too ignorant to understand the explanation) and instead just have the offer do that work for you. That’s the Grand Slam Offer way.

“Copy success” is good generic advice.

That being said, there are a lot of ways to play any game, and the way to become number one is often not the same way to become second third fourth and fifth.

And most people are simply happy doing well rather than being the best.

To be number one, you won’t be able to follow the playbook to the top. At some point, you have to write your own rules and do it your own way.

If you’re not making money, it’s because:

You don’t know how to solve a valuable problem.
Or
You can but no one knows about you.

That's it.