If you’re not making money, it’s because: You don’t know how to solve a valuable problem. Or You can but no one knows about you. That's it. - Alex Hormozi

You run a speed test that shows their website loads at 30% below the speed it should. You draw a clear line between where they should be and how much money they lose by being below standards.

If you try one hundred offers, I promise you will succeed. Most people never try anything. Others fail once, then give up. It takes resilience to succeed. Stop personalizing! It’s not about you! If your offer doesn’t work, it doesn’t mean you suck. It means your offer sucks. Big difference. You only suck if you stop trying. So, try again. You’ll never become world class if you stop after a failed attempt.

The skills and traits we develop to chase put goals often prevent us from enjoying them once we achieve them.

Calloused hands and a suit of armor are what it takes to earn peace, not enjoy it.