If you’re not making money, it’s because: You don’t know how to solve a valuable problem. Or You can but no one knows about you. That's it. - Alex Hormozi

Focus is subtraction.

The only thing that beats “free” is “fast.” People will pay for speed.

If you have a “commodity” offer, you will compete on price (having a price-driven purchase versus a value-driven purchase). Your Grand Slam Offer, however, forces a prospect to stop and think differently to assess the value of your differentiated product. Doing this establishes you as your own category, which means it’s too difficult to compare prices, which means you re-calibrate the prospect’s value-meter.