Alex Hormozi Quotes

Whenever you sell something, you want to decrease the number of things you need someone to believe and increase the number of reasons to believe it.

Whenever someone wrongs you, remember the punishment you want them to suffer is the life they already have. You can’t inflict more pain on someone than an immoral person inflicts on themselves.

the right way.’ Each went something like this: Step 1: They got me excited about all the new leads they would bring.
Step 2: I’d go through an onboarding process that felt valuable (and sometimes was).
Step 3: They assigned their “best” senior rep to my account.
Step 4: I saw some results.
Step 5: They moved my senior rep to the newest customer...
Step 6: A junior rep starts managing my account. My results suffered.
Step 7: I complained.
Step 8: The senior rep would come back once in a while to make me feel better.
Step 9: Results still suffered. And I’d eventually cancel.
Step 10: I’d search for another agency and repeat the cycle of insanity.
Step 11: For the zillionth time–Start wondering why I wasn’t getting results like the first time.

Most people take their personalities off the shelf. They are “stock” images of people. They do it because it’s safe, not because it’s true.

If you cannot explain something in simple terms, then you don’t understand it.” - Dr. Richard Feynman, Nobel Prize Winner in Physics

In marketing and customer acquisition (the process of getting new clients), there are just as many variables that must all align to truly “knock it out of the park.” But with enough practice and enough skill, you can turn the wild world of acquisition, which will throw curveballs at you everyday, into a homerun derby, knocking offer after offer out of the stadium.

I solve this type of problem for this specific type of person in this unique counter-intuitive way that reverses their deepest fear.

You always lose, until you learn, then you win.

Thankfully, the give : ask ratio has been well-studied. Television averages 13 minutes of advertising per 60 minutes of air time. That means 47 min are dedicated to ‘giving,’ and 13 min are dedicated to ‘asking’. That’s roughly a 3.5:1 ratio of giving to asking. On Facebook, it’s roughly 4 content posts for every 1 ad on the newsfeed.

You probably don’t need smaller goals, just fewer.

a lead is a person you can contact. That’s all. If you bought a list of emails, those are leads. If you get contact information from a website or database, those are leads. The numbers in your phone are leads. People on the street are leads. If you can contact them, they are leads.

There's only really one belief you need to win:

Belief in your ability to figure it out.

That's it. Start - you'll figure out the rest.

The thing you're putting off doing is hard. That's it. Not impossible. Just hard. So you might as well start now, because waiting isn't gonna make it any easier.

There are two types of people:

1. People that work just enough that people don’t criticize them
2. People that work to be the absolute best there’s ever been

Do not ask them to work together.

Everyone starts as a victim - some people stay there longer than others. And some people never stop.