You want to be ‘the guy’ who services ‘this type of person’ or solves ‘this type of problem.’ And even more niched ‘I solve this type of problem for … - Alex Hormozi

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You want to be ‘the guy’ who services ‘this type of person’ or solves ‘this type of problem.’ And even more niched ‘I solve this type of problem for this specific type of person in this unique counter-intuitive way that reverses their deepest fear.

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I solve this type of problem for this specific type of person in this unique counter-intuitive way that reverses their deepest fear.
$100M Offers: How To Make Offers So Good People Feel Stupid Saying No · July 17, 2021 Verified in 1 source Sign up to see the complete provenance
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Originators like Alex Hormozi:
Dan S. Kennedy Josh Kaufman Joe Polish Ramit Sethi David Ogilvy

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You’ll lose money chasing impact. But you won’t lose impact chasing money.

Money gives you leverage to do more.

Better to run a non profit like a business than to run a business like a non profit.
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