First, if your audience has a problem they don’t know about… - Alex Hormozi

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First, if your audience has a problem they don’t know about, your lead magnet would make them aware of it. Second, you could solve a recurring problem for a short amount of time with a sample or trial of your core offer. Third, you can give them one step in a multi-step process that solves a bigger problem. All three solve one problem and reveal others. So your three types are: 1) Reveal Problems, 2) Samples and Trials, and 3) One Step Of A Multi-Step Process.

Alex Hormozi

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3) One Step Of A Multi-Step Process.

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Dan S. Kennedy Josh Kaufman Joe Polish Ramit Sethi David Ogilvy

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First, if your audience has a problem they don’t know about, your lead magnet would make them aware of it. Second, you could solve a recurring proble… - Alex Hormozi

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