A simple way to implement an “AI-first” culture is to try to fill roles with “AI-first.” And only once someone can prove AI can’t, then try humans, s… - Alex Hormozi

If you’re stuck between the hard path and the easy path, choose the hard path, because if the easy path were the right path, you would’ve chosen it already.

Help the rich with your business. Help everyone else with your profits.

This is also the reason that the supplement industry ($123B, Grandview Research) is twice the size of the health club industry ($62B, IHRSA). They both accomplish the same perceived objectives — “being healthy,” “losing weight,” “looking good,” “increased energy,” etc. — but one is perceived as more valuable because it has lower “costs.” People are more willing to pay $200 for supplements than they are a $29/mo membership. Taking a pill, or drinking a shake, is so much faster and easier than going to the gym everyday. Hence . . . valued. Crazy world we live in.