Alex Hormozi Quotes

Se trata de una oferta que tú presentas al mercado y que no puede compararse con ningún otro producto o servicio disponible, porque combina una promoción atractiva, una propuesta de valor inigualable, un precio superior y una garantía inmejorable con un modelo monetario (condiciones de pago) que te permite cobrar por conseguir nuevos clientes... eliminando para siempre la limitación de efectivo en el crecimiento del negocio.

The point of good writing is for the reader to understand. The point of good persuasion is for the prospect to feel understood.

No one cares what you think until they know what you believe.

Intellect wins battles.
Conviction wins wars.

But what I came to realize was - leads alone aren’t enough. We want engaged leads: people who *show* interest in the stuff you sell. If someone gives their contact information on a website, that is an engaged lead. If someone follows you on social media and you can contact them, that is an engaged lead. If people reply to your email campaign, they are engaged leads. The leads showing interest are the leads that matter. Engaged leads are the true output of advertising.

It was an easy offer to sell. I’d fly out. Turn on my lead machine. Work the leads. Then sell the leads. Except, instead of selling them into my gym, I’d sell them into whatever gym I was camped at for the month. Every month I’d go to a new gym. Rinse and repeat. It worked.

If you met everyone, you wouldn’t like who you would need to be to be liked by them.

No offer? No business. No life. Bad offer? Negative profit. No business. Miserable life. Decent offer? No profit. Stagnating business. Stagnating life. Good offer? Some profit. Okay business. Okay life. Grand Slam Offer? Fantastic profit. Insane business. Freedom.

You want to be ‘the guy’ who services ‘this type of person’ or solves ‘this type of problem.’ And even more niched ‘I solve this type of problem for this specific type of person in this unique counter-intuitive way that reverses their deepest fear.

Everyone starts as a victim - some people stay there longer than others. And some people never stop.

Make people an offer so good they would feel stupid saying no.” ​ — ​Travis Jones

The ‘hard’ part of entrepreneurship isnt a rocky cut scene.

It’s years of…
Not knowing if it’s gonna work.

Being in over your head.

Having your idea almost die everyday.

Trying. Waiting. Seeing it not work. Learning. Trying again.

That’s what the ‘hard’ feels like.

Let’s break it down. It wasn’t his product — that was great. It wasn’t his offer — he had a zero risk revshare model. It wasn’t his sales skills — he was a natural salesman. So, then what was the problem? He was selling to newspapers! His market was shrinking by 25 percent every year! He had looked at all the angles, except for the most obvious one.

There are two types of people in this world:

1) Those who talk shit
2) Those who do shit

You won't receive the first from the second.

More businesses die from irrelevance than incompetence.

Sometimes, though, people want to know more about your offer before they buy. This is common for businesses that sell more expensive stuff. If that’s you, then you’ll often get more leads to engage by advertising with a lead magnet first.