Let’s break it down. It wasn’t his product — that was great… - Alex Hormozi

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Let’s break it down. It wasn’t his product — that was great. It wasn’t his offer — he had a zero risk revshare model. It wasn’t his sales skills — he was a natural salesman. So, then what was the problem? He was selling to newspapers! His market was shrinking by 25 percent every year! He had looked at all the angles, except for the most obvious one.

Alex Hormozi

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Dan S. Kennedy Josh Kaufman Joe Polish Ramit Sethi David Ogilvy

Additional quotes by Alex Hormozi

What you just did has nothing to do with what you can do.

What just happened has nothing to do with what can happen.

What you haven’t gotten has nothing to with what you can get.

Your past only stop you from winning if you believe it. They’re lessons, not failures.

So have this skill set — the ability to accurately assess markets by taking into account pain, money, targeting, and growth — in your back pocket so that when lightning strikes, you can make sure it strikes twice.

The pain is the pitch.” If you can articulate the pain a prospect is feeling accurately, they will almost always buy what you are offering. A prospect must have a painful problem for us to solve and charge money for our solution.

Let’s break it down. It wasn’t his product — that was great. It wasn’t his offer — he had a zero risk revshare model. It wasn’t his sales skills — he… - Alex Hormozi

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