More businesses die from irrelevance than incompetence. - Alex Hormozi

We want to make an offer that’s so different that you can skip the awkward explanation of why your product is different from everyone elses (which, if they have to ask, then they are probably too ignorant to understand the explanation) and instead just have the offer do that work for you. That’s the Grand Slam Offer way.

You can only measure how much you want something by what you’re willing to give up to get it.

And it turns out, most people want feeling smart, feeling comfortable, and feeling accepted more than winning.

You can beat almost anyone at anything if you're willing to fail twenty times in a row, look stupid in front of people you care about, and keep going long after it stopped being convenient.