He looked at me soberly and said: “Make people an offer so good they would feel stupid saying no. - Alex Hormozi

Make people an offer so good they would feel stupid saying no.” ​ — ​Travis Jones

Make people an offer so good they would feel stupid saying no.

It’s an offer you present to the marketplace that cannot be compared to any other product or service available, combining an attractive promotion, an unmatchable value proposition, a premium price, and an unbeatable guarantee with a money model (payment terms) that allows you to get paid to get new customers . . . forever removing the cash constraint on business growth.

Charge as high a price as you can say out loud without cracking a smile.” ​ — ​Dan Kennedy

In plain words, pricing this way means you are providing a service at just above what it costs for you to stay above water. We are not trying to stay barely above water. We are trying to make egregious amounts of money that will have your relatives asking if what you are doing is legal. Again, we are not trying to get the most customers. We are trying to make the most money.