He looked at me soberly and said: “Make people an offer so good they would feel stupid saying no. - Alex Hormozi

Make people an offer so good they would feel stupid saying no.” ​ — ​Travis Jones

Make people an offer so good they would feel stupid saying no.

We want engaged leads: people who *show* interest in the stuff you sell.

People get slowed down by small decisions more than big work.

More speed comes from being decisive than from actually doing work faster.

This is also the reason that the supplement industry ($123B, Grandview Research) is twice the size of the health club industry ($62B, IHRSA). They both accomplish the same perceived objectives — “being healthy,” “losing weight,” “looking good,” “increased energy,” etc. — but one is perceived as more valuable because it has lower “costs.” People are more willing to pay $200 for supplements than they are a $29/mo membership. Taking a pill, or drinking a shake, is so much faster and easier than going to the gym everyday. Hence . . . valued. Crazy world we live in.