You have to reject what the vast majority of other people do in order to achieve what other people can’t. - Alex Hormozi

Fear of loss is stronger than desire for gain.

The more big things you work on, the more you realize:
“80% done” is only a third of the way there.
“90% done” is actually halfway there.
Masterpieces are made in the details.
Good shit takes time.

If you have a “commodity” offer, you will compete on price (having a price-driven purchase versus a value-driven purchase). Your Grand Slam Offer, however, forces a prospect to stop and think differently to assess the value of your differentiated product. Doing this establishes you as your own category, which means it’s too difficult to compare prices, which means you re-calibrate the prospect’s value-meter.