Think of it like salty pretzels at a bar. If somebody eats the pretzels, they’ll get thirsty and order a drink. The salty pretzels solve the narrow p… - Alex Hormozi

The worst thing that can happen to you is playing a game your entire life only to end up atop the winner’s podium with an award you don't even want.

We start by picking a problem that’s narrow and meaningful. Then, solve it. And, like we just learned, when we solve one problem, a new problem reveals itself. Here comes the important part- if we can solve that new problem with our core offer, we’ve got a winner. This is because we solve this new problem in exchange for money. That’s it. Don’t overthink it.

When things are going bad, try a lot of stuff. Because you have a high chance of making it better.
When things are going well, don't try a lot of stuff. Because you have a high chance of making it worse.