Alex Hormozi Quotes

In order to understand how to make a compelling offer, you must understand value. The reason people buy anything is to get a deal. They believe what they are getting (VALUE) is worth more than what they are giving in exchange for it (PRICE). The moment the value they receive dips below what they are paying, they stop buying from you. This price to value discrepancy is what you need to avoid at all costs.

Everyone starts as a victim - some people stay there longer than others. And some people never stop.

When in doubt, clear over clever.

Small words. Short sentences. Big opportunities.

Complex confuses. Simple sells.

A marketing professor asked his students, “If you were going to open a hotdog stand, and you could only have one advantage over your competitors . . . which would it be . . . ?” “Location! ….Quality! …. Low prices! ….Best taste!” The students kept going until eventually they had run out of answers. They looked at each other waiting for the professor to speak. The room finally fell quiet. The professor smiled and replied, “A starving crowd.

You can only measure how much you want something by what you’re willing to give up to get it.

And it turns out, most people want feeling smart, feeling comfortable, and feeling accepted more than winning.

Whenever someone wrongs you, remember the punishment you want them to suffer is the life they already have. You can’t inflict more pain on someone than an immoral person inflicts on themselves.

Do you want to know the secret to sales?

The most expensive belief in the world is that something outside of yourself is preventing you from getting what you want.

Resourcefulness > Resources.

You will either die or you will figure it out.

So many people are afraid to start something new because they think they’re about to lose what they have. But losing what you have only matters if you can’t get it back. And the reality is - the door to mediocrity is always open. So you have one of the few asymmetric bets in life. Risk nothing to gain everything.

When you go after your dreams, you’re not closing any doors, just opening them.

Aligning with other’s self interest is easier than persuading them to do what you want.

To achieve great things you have to be willing to be disliked.

Because in the beginning, you’ll do different stuff than the people around you, and they’ll dislike you for it.

And in the end, you’ll achieve more than the people around you, and they’ll dislike you for it.

He looked at me soberly and said: “Make people an offer so good they would feel stupid saying no.

Tienes que hacerlo accesible en sus teléfonos, en un ordenador y en múltiples formatos diferentes. Así, elegirán el que les resulte más fácil.

You can try all the tips and tricks in the world but the first step to improving literally any respect of your life is tracking. If you don’t track, you don’t care.