Tienes que hacerlo accesible en sus teléfonos, en un ordenador y en múltiples formatos diferentes. Así, elegirán el que les resulte más fácil. - Alex Hormozi

The best content to consume to learn entrepreneurship is reality.

You’ll learn more from your first 100 cold calls than you will from reading every sales book in the world.

You’ll lose money chasing impact. But you won’t lose impact chasing money.

Money gives you leverage to do more.

Better to run a non profit like a business than to run a business like a non profit.

The degree of the pain will be proportional to the price you will be able to charge (more on this in the Value Equation chapter). When they hear the solution to their pain, and inversely, what their life would look like without this pain, they should be drawn to your solution. I have a saying I use to train sales teams “The pain is the pitch.” If you can articulate the pain a prospect is feeling accurately, they will almost always buy what you are offering. A prospect must have a painful problem for us to solve and charge money for our solution.