Do you want to know the secret to sales? - Alex Hormozi

Reminder: You get rich from what you make. You become wealthy from what you own. And it took me years to realize this because not that long ago...

This is also the reason that the supplement industry ($123B, Grandview Research) is twice the size of the health club industry ($62B, IHRSA). They both accomplish the same perceived objectives — “being healthy,” “losing weight,” “looking good,” “increased energy,” etc. — but one is perceived as more valuable because it has lower “costs.” People are more willing to pay $200 for supplements than they are a $29/mo membership. Taking a pill, or drinking a shake, is so much faster and easier than going to the gym everyday. Hence . . . valued. Crazy world we live in.

Bad experiences can be blessings when they lead to good friends.

Sometimes it takes pain to know pain.