Reminder: You get rich from what you make. You become wealthy from what you own. And it took me years to realize this because not that long ago... - Alex Hormozi

You can boil success into:
Focus + Patience

And they’re so hard because they’re so anti human.

We want new stuff—>unfocused
We want stuff now—>impatient

People fail from poor self control more than poor work ethic or intellect.

You’re not too dumb, you’re too undisciplined.

Bad sales sounds like selling.
Bad marketing looks like marketing.
Bad copy looks like bad copy.
Good marketing, sales, and copy only do one thing: it gets you to buy.

When you hear people say that they hate marketing and sales, what they really mean is they hate bad marketing and sales because every other time that you buy it still happened.
It was just good.

Example: Imagine we help homeowners sell their homes. That is a broad solution. But what about the steps before selling a home? Owners want to know what their house is worth. They want to know how to increase its value. They need pictures. They need it cleaned. They need landscaping. They need minor things fixed. They need moving services. They may need staging. Etc. These are all narrow problems–great for lead magnets.