Alex Hormozi Quotes

it is far better to have understood why you failed than to be ignorant of why you succeeded.

Bad sales sounds like selling.
Bad marketing looks like marketing.
Bad copy looks like bad copy.
Good marketing, sales, and copy only do one thing: it gets you to buy.

When you hear people say that they hate marketing and sales, what they really mean is they hate bad marketing and sales because every other time that you buy it still happened.
It was just good.

Let’s break it down. It wasn’t his product — that was great. It wasn’t his offer — he had a zero risk revshare model. It wasn’t his sales skills — he was a natural salesman. So, then what was the problem? He was selling to newspapers! His market was shrinking by 25 percent every year! He had looked at all the angles, except for the most obvious one.

You run a speed test that shows their website loads at 30% below the speed it should. You draw a clear line between where they should be and how much money they lose by being below standards.

Why? Because they think to themselves . . . they can't be that much smarter than me or work that much harder than me, so how is it possible for them to make 1,000 times more than me? Enough money that it would take me literally ten lifetimes to make what they make in a year. In the three years leading up to me writing this book, I took home over $1,200,000/mo in profit. Every. Single. Month. That’s more than the compensation for the CEOs of Ford, McDonalds, Motorola, & Yahoo . . . combined . . . every year . . . as a kid in his twenties.

The people who succeed most in life can do one thing for extraordinary amounts of time without needing immediate reward.

You don't lack self-esteem, you lack self-control.

There is no benefit to talking about problems you cannot solve. Sometimes you just need to get kicked in the nuts and move on.

The big things come slower than you expect, are never easy, and always cost more than you thought.

To get the most people to buy, sell at the time of greatest need, not greatest value. A thirsty man is more likely to buy water before he drinks it.

Work so hard even your haters don’t want to bet against you.

The point of good writing is for the reader to understand. The point of good persuasion is for the prospect to feel understood.

having a Grand Slam Offer helps with all three of the requirements for growth: getting more customers, getting them to pay more, and getting them to do so more times. How? It allows you to differentiate yourself from the marketplace. In other words, it allows you to sell your product based on VALUE not on PRICE.

The skills and traits we develop to chase put goals often prevent us from enjoying them once we achieve them.

Calloused hands and a suit of armor are what it takes to earn peace, not enjoy it.

Do only one thing + do it for a very long time = getting whatever you want

If price objections are poison, pain and proof are the cure.