The cure for pain is in the pain.

The cure for the pain is in the pain.

Plato once said that pain restores order to the soul. Rumi said that it lops off the branches of indifference. “The throbbing vein / will take you further / than any thinking.”14 Whatever else it does, pain offers an experience of being human that is as elemental as birth, orgasm, love, and death. Because it is so real, pain is an available antidote to unreality — not the medicine you would have chosen, perhaps, but an effective one all the same. The next time you are in real pain, see how you feel about television shows, new appliances, a clean house, or your resumé. Chances are that none of these will do anything for you. All that will do anything for you is some cool water, held out by someone who has stopped everything else in order to look after you. An extra blanket might also help, a dry pillow, the simple knowledge that there is someone in the house who might hear you if you cried.

The degree of the pain will be proportional to the price you will be able to charge (more on this in the Value Equation chapter). When they hear the solution to their pain, and inversely, what their life would look like without this pain, they should be drawn to your solution. I have a saying I use to train sales teams, “The pain is the pitch.” If you can articulate the pain a prospect is feeling accurately, they will almost always buy what you are offering. A prospect must have a painful problem for us to solve and charge money for our solution.

The degree of the pain will be proportional to the price you will be able to charge (more on this in the Value Equation chapter). When they hear the solution to their pain, and inversely, what their life would look like without this pain, they should be drawn to your solution. I have a saying I use to train sales teams “The pain is the pitch.” If you can articulate the pain a prospect is feeling accurately, they will almost always buy what you are offering. A prospect must have a painful problem for us to solve and charge money for our solution.

The degree of the pain will be proportional to the price you will be able to charge (more on this in the Value Equation chapter). When they hear the solution to their pain, and inversely, what their life would look like without this pain, they should be drawn to your solution.

Your pain is the breaking of the shell that encloses your understanding. It is the bitter potion by which the physician within you heals your sick self. Therefore, trust the physician and drink his remedy in silence and tranquility.

Pain is truth; all else is subject to doubt.

There is a price to be paid for changing my worldview, and that price is good evidence and good arguments. That's the coin of the realm. If you come to me with good evidence and good arguments, I am going to be swayed to the degree that you deliver the goods.

Remember, pain serves a purpose.

The cure for pain is in the pain.
Good and bad are mixed. If you don't have both,
you don't belong with us.

Is pain a promise? I was schooled in pain, And found out all I could of all desire;

Where lowland is, that's where water goes. All medicine wants is pain to cure.

Here’s how to live: Pursue pain.