Alex Hormozi Quotes

Even though you don’t want to, it’s not fair, and you have no idea what you’re doing, you just have to do it. It takes what it takes.

Making shit loads of money breaks people’s minds.

Bad sales sounds like selling.
Bad marketing looks like marketing.
Bad copy looks like bad copy.
Good marketing, sales, and copy only do one thing: it gets you to buy.

When you hear people say that they hate marketing and sales, what they really mean is they hate bad marketing and sales because every other time that you buy it still happened.
It was just good.

You only suck if you stop trying. So, try again. You’ll never become world class if you stop after a failed attempt.

In order to sell anything, you need demand. We are not trying to create demand. We are trying to channel it. That is a very important distinction. If you don’t have a market for your offer, nothing that follows will work. This entire book sits atop the assumption that you have at least a “normal” market, which I define as a market that is growing at the same rate as the marketplace and that has common unmet needs that fall into one of three categories: improved health, increased wealth, or improved relationships.