When in doubt, clear over clever. Small words. Short sentences. Big opportunities. Complex confuses. Simple sells. - Alex Hormozi

Don’t stop trying because it didn’t work.

It never works the first time.

Brutal truth: You’re living too much in the future, and that’s limiting your growth.

There is nothing more indicative of future success than the ability to ignore what could happen tomorrow and focus on what needs to happen today.

Copywriting pro tip: If you can articulate someone's pain better than they can, they will believe you have the ability to solve it.

Focus on their pain, not your pitch.