But what I came to realize was - leads alone aren’t enough.… - Alex Hormozi

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But what I came to realize was - leads alone aren’t enough. We want engaged leads: people who *show* interest in the stuff you sell. If someone gives their contact information on a website, that is an engaged lead. If someone follows you on social media and you can contact them, that is an engaged lead. If people reply to your email campaign, they are engaged leads. The leads showing interest are the leads that matter. Engaged leads are the true output of advertising.

Alex Hormozi

$100M Leads: How to Get Strangers To Want To Buy Your Stuff · August 20, 2023 Verified in 1 source Sign up to see the complete provenance

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We want engaged leads: people who *show* interest in the stuff you sell.

Originators like Alex Hormozi:

Dan S. Kennedy Josh Kaufman Joe Polish Ramit Sethi David Ogilvy

Additional quotes by Alex Hormozi

Everything is hard. Nothing comes easy. It will take longer than you want it to. And you will give up more than you expected to get there.

And in the end, you will have finished what you came here to do. And that will be enough.

You don’t need to explain yourself.

You don’t need anyone’s permission to go after what you want.

And you don’t need to wait.

You run a speed test that shows their website loads at 30% below the speed it should. You draw a clear line between where they should be and how much money they lose by being below standards.

But what I came to realize was - leads alone aren’t enough. We want engaged leads: people who *show* interest in the stuff you sell. If someone gives… - Alex Hormozi

Shorter versions of this quote

Additional quotes by Alex Hormozi

But what I came to realize was - leads alone aren’t enough. We want engaged leads: people who show interest in the stuff you sell. If someone gives… - Alex Hormozi