Amazon has haters.
Apple has haters.
Nvidia has haters.

It doesn’t matter how good your product or service is. Someone will find something to hate about it because they get more attention from hating than simply agreeing that your product is good.

Hate is “success overhead.”

If you have a “commodity” offer, you will compete on price (having a price-driven purchase versus a value-driven purchase). Your Grand Slam Offer, however, forces a prospect to stop and think differently to assess the value of your differentiated product. Doing this establishes you as your own category, which means it’s too difficult to compare prices, which means you re-calibrate the prospect’s value-meter.

Main point: don’t be afraid of what other people think. If someone won’t speak at your funeral, you shouldn’t care about their opinion while you’re alive. Honor the few who believe in you by having courage.

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