Alex Hormozi Quotes

If you’re stuck between the hard path and the easy path, choose the hard path, because if the easy path were the right path, you would’ve chosen it already.

Servicios. Deberás estar disponible en más momentos y de más formas. Más horas al día. Más días a la semana. Por videollamada, por teléfono, en persona, etc. Cuanto más fácil sea ponerse en contacto contigo, más probabilidades habrá de que la gente se convierta en clientes potenciales comprometidos.

The big things come slower than you expect, are never easy, and always cost more than you thought.

There's only really one belief you need to win:

Belief in your ability to figure it out.

That's it. Start - you'll figure out the rest.

You can beat almost anyone at anything if you're willing to fail twenty times in a row, look stupid in front of people you care about, and keep going long after it stopped being convenient.

As entrepreneurs, we make bets everyday. We are gamblers — gambling our hard-earned money on labor, inventory, rent, marketing, etc., all with the hopes of a higher pay out. Oftentimes, we lose. But, sometimes, we win and win BIG. However, there is a difference between gambling in business and gambling in a casino. In a casino, the odds are stacked against you. With skill, you can improve them, but never beat them. In contrast, in business, you can improve your skills to shift the odds in your favor. Simply stated, with enough skill, you can become the house.

Some people get there fast. Some people get there slowly. But everyone gets there eventually, as long as you don’t give up. Keep moving forward. Keep getting up. Keep believing it can happen. And, it will.

The good news is that in business, you only need to hit one Grand Slam Offer to retire forever. I have done this four or five times in my life. As for my track record, I have a 36:1 lifetime return on my advertising dollars over my business career. Consider this my lifetime “batting average,” if you will. That means for every $1 I spend on advertising I get $36 back, a 3600% return. That is my average over eight years. And I continue to improve.

The degree of the pain will be proportional to the price you will be able to charge (more on this in the Value Equation chapter). When they hear the solution to their pain, and inversely, what their life would look like without this pain, they should be drawn to your solution. I have a saying I use to train sales teams, “The pain is the pitch.” If you can articulate the pain a prospect is feeling accurately, they will almost always buy what you are offering. A prospect must have a painful problem for us to solve and charge money for our solution.

The secret to getting what you want:

Doing lots of things you don’t want first.

People want to buy expensive things. They just need a reason. And the goal isn’t just to be slightly above the market price — the goal is to be so much higher that a consumer thinks to themselves, “This is so much more expensive, there must be something entirely different going on here.

When you die, your life will be summarized into facts about your early life, 1–3 short anecdotes showing your qualities, what you meant to others, and who you’re survived by.

Whatever you’re stressed about today won’t make the list.

Fear of loss is stronger than desire for gain.

As you likely now know, I have crafted thousands of offers over the last decade. Most failed. Some did okay. And some struck gold . . . but I never really knew why. As Dr Burgelman, a famous Stanford business school professor said, it is far better to have understood why you failed than to be ignorant of why you succeeded.

I have a saying I use to train sales teams “The pain is the pitch.” If you can articulate the pain a prospect is feeling accurately, they will almost always buy what you are offering. A prospect must have a painful problem for us to solve and charge money for our solution.