The secret to getting what you want: Doing lots of things you don’t want first. - Alex Hormozi

Advertising, the process of making known, lets strangers know about the stuff you sell. If more people know about the stuff you sell, then you sell more stuff. If you sell more stuff, then you make more money. Having lots of leads makes it hard to be poor.

If you can do it when it’s hard, you can keep doing it under any conditions.

If you only wait to start when it’s easy, you’ll either never start, or, you’ll quit the moment it gets hard again (which it always does).

So you might as well start when it’s hard.

You will never do enough to get love from your haters.

You will never have enough proof to satisfy your doubters.

So just make sure your biggest hater and your biggest doubter isn’t yourself.