Fear of loss is stronger than desire for gain. - Alex Hormozi

Bigger broader guarantees work better with lower ticket B2C businesses (many people just won't bother taking the time).

In an age where all skills will be done by AI, what’s left will be the ability to handle uncertainty and rejection.

You’ll still be rewarded for courage to take risk and the ability able to handle criticism.

Cowards will still lose no matter what they have at their fingertips.

“Copy success” is good generic advice.

That being said, there are a lot of ways to play any game, and the way to become number one is often not the same way to become second third fourth and fifth.

And most people are simply happy doing well rather than being the best.

To be number one, you won’t be able to follow the playbook to the top. At some point, you have to write your own rules and do it your own way.