You already know what to do. You just haven’t done it enough times yet. Success isn't some magic list nobody knows. It's an obvious list nobody does. - Alex Hormozi

You want to be ‘the guy’ who services ‘this type of person’ or solves ‘this type of problem.’ And even more niched ‘I solve this type of problem for this specific type of person in this unique counter-intuitive way that reverses their deepest fear.

Se trata de una oferta que tú presentas al mercado y que no puede compararse con ningún otro producto o servicio disponible, porque combina una promoción atractiva, una propuesta de valor inigualable, un precio superior y una garantía inmejorable con un modelo monetario (condiciones de pago) que te permite cobrar por conseguir nuevos clientes... eliminando para siempre la limitación de efectivo en el crecimiento del negocio.

Thankfully, the give : ask ratio has been well-studied. Television averages 13 minutes of advertising per 60 minutes of air time. That means 47 min are dedicated to ‘giving,’ and 13 min are dedicated to ‘asking’. That’s roughly a 3.5:1 ratio of giving to asking. On Facebook, it’s roughly 4 content posts for every 1 ad on the newsfeed.