Somehow, in the transition between “passionate to help others” and “owning my first business,” we gradually realized that we don’t even know the firs… - Alex Hormozi

You don't need to chant how amazing you are, or feel inspired by the person you are to win.

You just need to repeat successful actions longer and more diligently than any reasonable person would. And that - thankfully - has nothing to do with how you feel today.

So let’s go down another level of niching and call our product…. “Time Management for B2B Outbound Sales Reps.” Following the same principles of specificity, now we know our sales people probably have very experienced deals and commissions. A single sale would easily net this salesman $500 (or more), so it would be easy to justify a $499 price tag. This is already a 25x increase in price for almost an identical product. I could stop here, but I’m going to go one step further. Let’s just niche down one last level…. “Time Management for B2B Outbound Power Tools & Gardening Sales Reps.” Boom. Think about it for a second, if you were a power tools outbound sales rep, you would think to yourself “This is made exactly for me” and would happily fork over maybe $1000 to $2000 for a time management program that could help you achieve your goal. The actual pieces of the program may be the same as the generic $19 course, but since they have been applied, and the sales messaging could speak so much to this avatar, they will find it more compelling and get more value from it in a real way.

«Haz a la gente una oferta tan buena que se sientan estúpidos si responden que no» - Travis Jones