No one is gonna give a shit about you for you. You gotta do that for you. - Alex Hormozi

It always takes longer, costs more, and isn’t as easy as you thought it would be.

And the expectation that it shouldn’t, just makes it take longer, cost more, and be even harder should be.

Most people take their personalities off the shelf. They are “stock” images of people. They do it because it’s safe, not because it’s true.

There's never been a better time to start an AI-first business to disrupt an existing market because all the people in that existing market are busy running their businesses rather than learning AI and using words like "AI-first" rather than actually being AI-first.