It always takes longer, costs more, and isn’t as easy as you thought it would be. And the expectation that it shouldn’t, just makes it take longer,… - Alex Hormozi

People want to buy expensive things. They just need a reason. And the goal isn’t just to be slightly above the market price — the goal is to be so much higher that a consumer thinks to themselves, “This is so much more expensive, there must be something entirely different going on here.

You will never do enough to get love from your haters.

You will never have enough proof to satisfy your doubters.

So just make sure your biggest hater and your biggest doubter isn’t yourself.

A simple way to implement an “AI-first” culture is to try to fill roles with “AI-first.” And only once someone can prove AI can’t, then try humans, second.