Entrepreneurship is about acquiring skills, beliefs, and character traits. To advance, I find that we must determine which skills, beliefs, and chara… - Alex Hormozi

This is a massive problem for the entrepreneur because commodities are valued at the point of market efficiency. This means that the marketplace drives the price down through competition until the margins are just enough to keep the lights on:

We question all of our beliefs, except for the ones we really believe in, and those we never think to question.” ​ — ​Orson Scott Card

the right way.’ Each went something like this: Step 1: They got me excited about all the new leads they would bring.
Step 2: I’d go through an onboarding process that felt valuable (and sometimes was).
Step 3: They assigned their “best” senior rep to my account.
Step 4: I saw some results.
Step 5: They moved my senior rep to the newest customer...
Step 6: A junior rep starts managing my account. My results suffered.
Step 7: I complained.
Step 8: The senior rep would come back once in a while to make me feel better.
Step 9: Results still suffered. And I’d eventually cancel.
Step 10: I’d search for another agency and repeat the cycle of insanity.
Step 11: For the zillionth time–Start wondering why I wasn’t getting results like the first time.