If you want word of mouth marketing, you've got to give people something worth talking about. - Joe Polish

We have the curse of knowledge, where we can be so absorbed in something and actually assume that people understand what we teach, what we do, what we offer -- and they don't. An ad is brand new for someone that's seeing it for the first time.

A lot of people miss the "strategic byproducts" as they're pursuing their goals. There's so much possibility in those things. Notice them.

Wherever there's anxiety, there's opportunity.