The best businesses in the world are the ones that create the most value for other people. - Josh Kaufman

لن يحصل المجتمع الذي يحتقر التميز في السباكة كنشاط متواضع، ويحتمل الرداءة في الفلسفة لأنها نشاط محترم، على من يجيد السباكة أو الفلسفة، ولن تكون أنابيبه سليمة، أو فلسفته منطقية. - جون دبليو. جاردنر، رئيس سابق لشركة كارنيجي

In the hallowed halls of businesses (and business schools) around the world, B. F. Skinner is the hidden king. Skinner was one of the major intellectual forces behind the “behaviorist” movement in psychology — the idea that biological systems always respond a certain way to certain stimuli. Control the stimuli and you can control the behavior. “Condition” the organism with rewards and punishments, and the organism will learn how to behave. Over the decades, behaviorism has fallen out of vogue in psychology — research has made it clear that there’s far more to behavior than the carrot and the stick. But that understanding hasn’t extended to business practice — in corporations and business-school classrooms around the world, the search continues for the magic incentive that will make people do what businesses want.

Immersion works because it ensures that you complete the crucial first hours of practice without fail: you can’t escape your environment, so the practice happens automatically.