The best businesses in the world are the ones that create the most value for other people. Some businesses thrive by providing a little value to many, and others focus on providing a lot of value to only a few people. Regardless, the more real value you create for other people, the better your business will be and the more prosperous you’ll become.

most valuable businesses of coming decades will be built by entrepreneurs who seek to empower people rather than try to make them obsolete.

Every successful business (1) creates or provides something of value that (2) other people want or need (3) at a price they’re willing to pay, in a way that (4) satisfies the purchaser’s needs and expectations and (5) provides the business sufficient revenue to make it worthwhile for the owners to continue operation.

Every successful business (1) creates or provides something of value that (2) other people want or need (3) at a price they're willing to pay, in a way that (4) satisfies the purchaser's needs and expectations and (5) provides the business sufficient revenue to make it worthwhile for the owners to continue operation.

Every successful business (1) creates or provides something of value that (2) other people want or need (3) at a price they’re willing to pay, in a way that (4) satisfies the purchaser’s needs and expectations, and (5) provides the business sufficient revenue to make it worthwhile for the owners to continue operation.

Leaving the question of price aside, the best business to own is one that over an extended period can employ large amounts of incremental capital at very high rates of return.

The very best businesses create a virtuous cycle: they create huge amounts of value while keeping their expenses consistently low,

Любой успешный бизнес создает или доставляет какую-то ценность, в которой нуждаются люди, по цене, какую они согласны платить, способом, лучше всего удовлетворяющим их потребностям и ожиданиям, при этом ценность приносит своим владельцам доход, достаточный для того, чтобы продолжать заниматься этим делом

In the world of business, the people who are most successful are those who are doing what they love.

a great business is defined by its ability to generate cash flows in the future.

Often, the best companies are ones where the product is an extension of the founder’s personality, which shouldn’t be a big surprise, since everyone is passionate about themselves.

People care about what your business can do for them. How will it help them? What’s in it for them? Will it solve their problem? Make their life easier? Provide them with shelter? Save them money? Educate them? Make them feel something? Tell me, why on God’s green Earth should I give your business money? What value are you adding to my life?

Any good business is about its people.

Success in business comes from helping people — bringing the most happiness to the most people.