Price is what you pay. Value is what you get. — WARREN BUFFETT, - Josh Kaufman

Value Creation — discovering what people need or want, then creating it. Marketing — attracting attention and building demand for what you’ve created. Sales — turning prospective customers into paying customers. Value Delivery — giving your customers what you’ve promised and ensuring that they’re satisfied. Finance — bringing in enough money to keep going and make your effort worthwhile.

A Call to Action directs your prospects to take a single, simple, obvious action: Visit a website. Enter an email address. Call a phone number. Mail a self-addressed, stamped envelope. Click a button. Purchase a product. Tell a friend.

Accountability is about one person taking responsibility. If two people are accountable for the same decision, no one is really accountable. — GLYN HOLTON, INVESTMENT RISK MANAGEMENT CONSULTANT