Value Creation — discovering what people need or want, then creating it. Marketing — attracting attention and building demand for what you’ve created… - Josh Kaufman

Choose a lovable project. 2. Focus your energy on one skill at a time. 3. Define your target performance level. 4. Deconstruct the skill into subskills. 5. Obtain critical tools. 6. Eliminate barriers to practice. 7. Make dedicated time for practice. 8. Create fast feedback loops. 9. Practice by the clock in short bursts. 10. Emphasize quantity and speed.

A Checklist is an Externalized, predefined Standard Operating Procedure for completing a specific task. Creating a Checklist is enormously valuable for two reasons. First, Checklisting will help you define a System for a process that hasn’t yet been formalized — once the Checklist has been created, it’s easier to see how to improve or Automate the system. Second, using Checklists as a normal part of working can help ensure that you don’t forget to handle important steps that are easily overlooked when things get busy.

Value Creation. Discovering what people need or want, then creating it. 2. Marketing. Attracting attention and building demand for what you’ve created. 3. Sales. Turning prospective customers into paying customers. 4. Value Delivery. Giving your customers what you’ve promised and ensuring that they’re satisfied. 5. Finance. Bringing in enough money to keep going and make your effort worthwhile.