Now, people have the ability to filter out anything they don’t want to pay Attention to, either by ignoring the offending message or by shifting thei… - Josh Kaufman

Every successful business (1) creates or provides something of value that (2) other people want or need (3) at a price they're willing to pay, in a way that (4) satisfies the purchaser's needs and expectations and (5) provides the business sufficient revenue to make it worthwhile for the owners to continue operation.

Before you engage, you won’t know the outcome of the struggle. You may win the day easily, with barely a scratch. You may prevail, after much effort and after earning a few battle scars. You may fall, never to rise again. There may be treasure in the back of the cave, enough to live on in splendor for the rest of your days. There may be nothing. You may win glory and renown, or be considered a fool, worse off than you were before. This is the essence of life. The outcome of your actions and decisions is unknown and unknowable. What separates the adventurer from the bulk of humanity is the willingness to fight in spite of the risks: to meet the enemy on the field of valor, trusting in skill, instinct, and determination to see them through to a good end. There are no certainties and no guarantees. The hero fights anyway.

Business schools don’t create wealthy and well-connected people. They accept them, then take credit for their success. If you get in, the school will do what it can to help you get a well-paying job within a few months of graduation, but making things happen will always be your responsibility. If you’re successful in the years after graduation, the school will hold you up as a shining example of the quality of their program and will use the “halo effect” of your name to recruit more students. If you lose your job and go broke, you’ll get neither publicity nor help, but the loan bills will keep rolling in. Sorry about your luck.