Josh Kaufman Quotes

At the core, all successful businesses sell the promise of some combination of money, status, power, love, knowledge, protection, pleasure, and excitement. The better you articulate how your offer satisfies one or more of these drives, the more attractive your offer will become.

Люди покупают не сверла диаметром 6 миллиметров - они покупают возможность получить отверстия диаметром 6 миллиметров

Now, people have the ability to filter out anything they don’t want to pay Attention to, either by ignoring the offending message or by shifting their Attention to something else. The moment you start talking about something your prospects don’t care about, they’re gone.

When creating your list of MITs, it’s useful to ask a Self-Elicitation question: “What are the two or three most important things that I need to do today? What are the things that — if I got them done today — would make a huge difference?” Write only those tasks on your MIT list, then try to get them done first thing in the morning.

How vain it is to sit down to write when you have not stood up to live. — HENRY DAVID THOREAU

Ramit Sethi recommends applying what he calls the “85% Solution.” So many people get wrapped up in making the perfect decision that they wind up overwhelming themselves and doing nothing.

Desire BUT I REALLY WANT IT!!! — TWO-YEAR-OLD CHILDREN EVERYWHERE

When the Student Is Ready, the Teacher Appears

Our perceptions are influenced by information gathered from the surrounding environment. Is $10,000 a lot of money? It depends on your circumstances. If you have $10 in your bank account, $10,000 is an enormous sum. If you have $100 million, it’s a rounding error.

The man who grasps principles can successfully select his own methods.

Your prospects know you’re not perfect, so don’t pretend to be. People become suspicious when something appears to be too good to be true. If an offer has no obvious downsides, your prospects will start asking themselves, “What’s the catch?” Instead of making them wonder, tell them yourself. By being up front with your prospects regarding drawbacks and Trade-offs, you’ll enhance your trustworthiness and close more sales.

As to methods, there may be a million and then some, but principles are few. The man who grasps principles can successfully select his own methods. The man who tries methods, ignoring principles, is sure to have trouble. — RALPH WALDO EMERSON, ESSAYIST AND POET

The moment you make a mistake in pricing, you’re eating into your reputation or your profits. — KATHARINE PAINE, FOUNDER

Understanding your Locus of Control is being able to separate what you can control (or strongly influence) from what you can't. Trying to control things that aren't under your control is a recipe for eternal frustration

The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation will magnify the inefficiency. — BILL GATES,