Your prospects know you’re not perfect, so don’t pretend to be. People become suspicious when something appears to be too good to be true. If an offe… - Josh Kaufman

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Your prospects know you’re not perfect, so don’t pretend to be. People become suspicious when something appears to be too good to be true. If an offer has no obvious downsides, your prospects will start asking themselves, “What’s the catch?” Instead of making them wonder, tell them yourself. By being up front with your prospects regarding drawbacks and Trade-offs, you’ll enhance your trustworthiness and close more sales.