By making offers Modular, the business can create and improve each offer in isolation, then mix and match offers as necessary to better serve their c… - Josh Kaufman

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By making offers Modular, the business can create and improve each offer in isolation, then mix and match offers as necessary to better serve their customers. It’s like playing with LEGOS: once you have a set of pieces to work with, you can put them together in all sorts of interesting ways.