Josh Kaufman Quotes

Our perceptions are influenced by information gathered from the surrounding environment. Is $10,000 a lot of money? It depends on your circumstances. If you have $10 in your bank account, $10,000 is an enormous sum. If you have $100 million, it’s a rounding error.

Every time your customers purchase from you, they’re deciding that they value what you have to offer more than they value anything else their money could buy at that moment.

Iron Law of the Market,

Experimentation is the essence of living a satisfying, productive, fulfilling life. The more you Experiment, the more you learn, and the more you’ll achieve.

Business is not (and has never been) rocket science — it

Risks are known unknowns. Uncertainties are unknown unknowns.

How vain it is to sit down to write when you have not stood up to live.

Education is not the answer to the question. Education is the means to the answer to all questions. — BILL ALLIN, SOCIOLOGIST AND EDUCATION ACTIVIST

Value Creation. Discovering what people need or want, then creating it. 2. Marketing. Attracting attention and building demand for what you’ve created. 3. Sales. Turning prospective customers into paying customers. 4. Value Delivery. Giving your customers what you’ve promised and ensuring that they’re satisfied. 5. Finance. Bringing in enough money to keep going and make your effort worthwhile.

Once you eliminate your number one problem, number two gets a promotion. — GERALD WEINBERG,

All human situations have their inconveniences. We feel those of the present but neither see nor feel those of the future; and hence we often make troublesome changes without amendment, and frequently for the worse.” — Benjamin Franklin, early American political leader, scientist, and polymath

Information is valuable, but it comes at a price: experimentation is sometimes a form of Malinvestment.

The trick is to start practicing as quickly as possible. Not thinking about practicing or worrying about practicing, but actually practicing.

Over time, managers and executives began using statistics and analysis to forecast the future, relying on databases and spreadsheets in much the same way ancient seers relied on tea leaves and goat entrails.

Return on Promotion: For every $1 you spend in advertising, how much revenue do you collect? Profit per Employee: For every person you employ, how much profit does your business generate? Closing Ratio: For every prospect you serve, how many purchase? Returns/Complaints Ratio: For every sale you make, how many choose to return or complain?