Information is valuable, but it comes at a price: experimentation is sometimes a form of Malinvestment. - Josh Kaufman

It’s this simple: if I never try anything, I never learn anything.

our minds sense the world around us, compare our Environment and actions against internal Reference Levels, and act accordingly.

Living organisms — including human beings — are very complex Perceptual Control systems: we act in ways to keep our perceptions of the world within acceptable boundaries. We don’t put on a coat because cold weather forces us to — we put on a coat because we feel cold and we don’t want to feel cold. If the light entering our eyes is too bright, we find shade, pull down the blinds on the windows, or put on sunglasses — the action controls the perception, and the action we take depends on the Environment we find ourselves in at the time.