Information is valuable, but it comes at a price: experimentation is sometimes a form of Malinvestment. - Josh Kaufman

At the core, every business is a collection of five Interdependent processes, each of which flows into the next: 1. Value Creation — discovering what people need or want, then creating it. 2. Marketing — attracting attention and building demand for what you’ve created. 3. Sales — turning prospective customers into paying customers. 4. Value Delivery — giving your customers what you’ve promised and ensuring that they’re satisfied. 5. Finance — bringing in enough money to keep going and make your effort worthwhile

You can't make positive discoveries that make your life better if you never try anything new.

In the hallowed halls of businesses (and business schools) around the world, B. F. Skinner is the hidden king. Skinner was one of the major intellectual forces behind the “behaviorist” movement in psychology — the idea that biological systems always respond a certain way to certain stimuli. Control the stimuli and you can control the behavior. “Condition” the organism with rewards and punishments, and the organism will learn how to behave. Over the decades, behaviorism has fallen out of vogue in psychology — research has made it clear that there’s far more to behavior than the carrot and the stick. But that understanding hasn’t extended to business practice — in corporations and business-school classrooms around the world, the search continues for the magic incentive that will make people do what businesses want.