Computers have dominated chess for years now, but even the best computers have a difficult time challenging an experienced human Go player. - Josh Kaufman

Market research is the business equivalent of “Look before you leap.” Books like The New Business Road Test by John Mullins can help you identify promising markets from the outset, increasing the probability that your new venture will be a success.

If you want to be able to bake the perfect croissant, pick up a few good books related to baking and pastries. Instead of reinventing the process, you’ll find existing techniques that have been perfected over many years by the masters of the field. If you see the same technique or process described in multiple resources, chances are good it’s important to know.

Approach making changes to a complex system with extreme caution: what you get may be the opposite of what you expect.