Consumers are not loyal to cheap commodities. They crave the unique, the remarkable, and the human. - Seth Godin

The relentless pursuit of mass will make you boring, because mass means average, it means the center of the curve, it requires you to offend no one and satisfy everyone.

There’s a practice available to each of us — the practice of embracing the process of creation in service of better. The practice is not the means to the output, the practice is the output,

It’s foolish to expect that one exposure to your message will instantly convert someone from stranger to raving ideavirus-spreading fan. So plan on a process. Plan on a method that takes people from where they are to where you want them to go.