It’s foolish to expect that one exposure to your message wi… - Seth Godin

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It’s foolish to expect that one exposure to your message will instantly convert someone from stranger to raving ideavirus-spreading fan. So plan on a process. Plan on a method that takes people from where they are to where you want them to go.

Seth Godin

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About Seth Godin

Seth Godin (born July 10, 1960) is an American author and speaker on business issues.

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When your organization becomes more human, more remarkable, faster on its feet, and more likely to connect directly with customers, it becomes indispensable. The very thing that made your employee a linchpin makes YOU a linchpin.

Leo Babauta’s brilliant little book Zen Habits helps you think your way through this problem. His program is simple: Attempt to create only one significant work a year.

Just about everything you learned in school about life is wrong, but the wrongest thing might very well be this: Being well rounded is the secret to success.

It’s foolish to expect that one exposure to your message will instantly convert someone from stranger to raving ideavirus-spreading fan. So plan on a… - Seth Godin

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