Seth Godin

No one knows more about the way you think than you do.

Marketing is too important to be left to the marketing department.” David Packard

Finding security in mediocrity is an exhausting process. You can work only so many hours, fret only so much. Being a slightly better typist or a slightly faster coder is insufficient. You’re always looking over your shoulder, always trying to be a little less mediocre than the guy next to you. It wears you out.

Your first mistake might be assuming that people are rational.
Your second mistake could be assuming that people are eager for change.
And the marketer's third mistake is assuming that once someone knows things the way you know them, they will choose what you chose.

A movement is thrilling. It’s the work of many people, all connected, all seeking something better.

If a product’s future is unlikely to be remarkable – if you can’t imagine a future in which people are once again fascinated by your product – it’s time to realize that the game has changed. Instead of investing in a dying product, take profits and reinvest them in building something new.

You can't win by being more average than average.

The power of this new era is simple: if you want to (need to, must!) lead, then you can. It’s easier than ever and we need you. But if this isn’t the right moment, if this isn’t the right cause, then hold off. Generous and authentic leadership will always defeat the selfish efforts of someone doing it just because she can.

How can you squander even one more day not taking advantage of the greatest shifts of our generation? How dare you settle for less when the world has made it so easy for you to be remarkable?”

- Seth Godin, sethgodin.com

believe that giving up is the same thing as being realistic.

Change isn’t made by asking permission. Change is made by asking forgiveness, later.

It’s impossible to create work that both matters and pleases everyone.

The combination of passion and art is what makes someone a linchpin.

Marketing is our quest to make change on behalf of those we serve, and we do it by understanding the irrational forces that drive each of us.

The secret of leadership is simple: Do what you believe in. Paint a picture of the future. Go there.