Marketing is too important to be left to the marketing department.” David Packard - Seth Godin

believe that giving up is the same thing as being realistic.

If times are tough, your peers and your boss may very well say that you can’t afford to be remarkable. After all, we have to conserve, to play it safe; we don’t have the money to make a mistake. In good times, however, those same people will tell you to relax, take it easy; we can afford to be conservative, to play it safe.

"Letting your customers set your standards is a dangerous game, because the race to the bottom is pretty easy to win. Setting your own standards — and living up to them — is a better way to profit. Not to mention a better way to make your day worth all the effort you put into it." -