You can't win by being more average than average. - Seth Godin

There are no longer any great jobs where someone else tells you precisely what to do.

Your first mistake might be assuming that people are rational.
Your second mistake could be assuming that people are eager for change.
And the marketer's third mistake is assuming that once someone knows things the way you know them, they will choose what you chose.

The challenge is this: training creative, independent, and innovative artists is new to us.