Your first mistake might be assuming that people are rational. Your second mistake could be assuming that people are eager for change. And the market… - Seth Godin

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Your first mistake might be assuming that people are rational.
Your second mistake could be assuming that people are eager for change.
And the marketer's third mistake is assuming that once someone knows things the way you know them, they will choose what you chose.

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About Seth Godin

Seth Godin (born July 10, 1960) is an American author and speaker on business issues.

Biography information from Wikiquote

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If your organization requires success before commitment, it will never have either. Part of leadership (a big part of it, actually) is the ability to stick with the dream for a long time. Long enough that the critics realize that you're going to get there one way or another...so they follow.
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