Marketing is our quest to make change on behalf of those we serve, and we do it by understanding the irrational forces that drive each of us. - Seth Godin

A fundamentalist is a person who considers whether a fact is acceptable to his religion before he explores it.

As opposed to a curious person who explores first then considers whether or not he wants to accept the ramifications.

It’s more about a five- or ten- or fifteen-year process where you start finding your voice, and finally you begin to realize that the safest thing you can do feels risky and the riskiest thing you can do is play it safe.

When you work under the cloud of anxiety, the best strategy is to play it safe, because if (when!) it fails, you’ll be blameless.