The linchpin feels the fear, acknowledges it, then proceeds. I can't tell you how to do this; I think the answer is different for everyone. What I can tell you is that in today's economy, doing it is a prerequisite for success.

Consumers with otaku are the sneezers you seek. They’re the ones who will take the time to learn about your product, take the risk to try your product, and take their friends’ time to tell them about it. The flash of insight is that some markets have more otaku-stricken consumers than others. The task of the remarkable marketer is to identify these markets and focus on them to the exclusion of lesser markets – regardless of relative size.

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We’ve been trained to prefer being right to learning something, to prefer passing the test to making a difference, and most of all, to prefer fitting in with the right people, the people with economic power. Now it’s your turn to stand up and stand out.

The habit of doing more than is necessary can only be earned through practice.

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Focus is a choice. The runner who is concentrating on how much his left toe hurts will be left in the dust by the runner who is focusing on winning. Even if the winner's toe hurts just as much. Hurt, of course, is a matter of perception. Most of what we think about is. We have a choice about where to aim the lens of our attention.

Waiting for perfect is never as smart as making progress.